IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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Burger Backlash: Why People Were So Upset With IHOb - Six Degrees
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
IHOP Market Research - 5 Things To Keep in Mind
Burger Backlash: Why People Were So Upset With IHOb - Six Degrees
IHOP Acknowledges Name Change Was Just a Burger Stunt - Bloomberg
IHOP admits it 'faked' IHOb name change to promote new burgers
IHOb: Blunder—or Brilliant? Is there really such a thing as bad press?
IHOP Confuses Social Media, Adopts 'IHOb
IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
What's in a name? How IHOP's name change stunt has us all talking.
Alonzo Lerone - Wendy's response to ihop officially changing its name to ihob - went from pancakes to burgers
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