Monkey Business: Marketing Lessons from the Ikea Monkey - Michael Kerr
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If there’s one thing the Ikea monkey taught me about both guerrilla marketing and gorilla marketing it’s this: Never underestimate the power of a little monkey business to generate a veritable media circus of free publicity for your next meeting event. (If you’re not up to speed with the Ikea monkey reference, here’s the skinny:…
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