Taylor Swift Effect helps Sunday Night Football ratings soar
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The Taylor Swift Effect is real, and a clear win for NFL ratings. The Kansas City Chiefs’ nail-biting win over the New York Jets on Sunday Night Football averaged about 27 million viewers on NBC and Peacock, according to NBC Sports. This makes it the most-watched Sunday TV broadcast since Super Bowl LVII this past […]
What is the 'Taylor Swift effect' and why might it be helping to boost the NFL?
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