Measuring total audience – the state of play for PSM
Por um escritor misterioso
Descrição
This talk provides an overview of the state-of-play of audience data developments in EBU member public service media organizations. Using data and insights from the annual Media Intelligence Survey, online data collection, and a special audience measurement ad-hoc survey conducted in September 2022 among the heads of audience research in EBU member organizations.
Target Audience: Jim McMillen, Sales and Marketing Consultant
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